How to Apply for SMS Approval in Gail
Before you can run SMS campaigns, your agency must apply for and receive SMS approval. This ensures compliance with messaging regulations and prevents delivery issues. Follow the steps below:
1. Navigate to Settings
- From the left-hand menu, click Settings.
2. Verify Your Business
- Ensure your agency is verified as a business.
- If not already verified, complete the Verify Phone process under the Verify Phone section.
- Once verified, the section will display VERIFIED.
3. Start SMS Verification
- Scroll down to the Verify Messaging section.
- Click the Apply button to begin.
4. Review TCPA Disclaimer
- A pop-up disclaimer will appear reminding you of TCPA compliance requirements.
- Your website must:
- Display a TCPA-compliant SMS consent statement.
- Have a clear opt-in mechanism (checkbox/form).
- Provide an easy opt-out option (STOP/HELP).
- Click Next when ready.
5. Select Your Use Case
- Choose the messaging category that best fits your business needs:
- Customer Care: Account management, inquiries, support.
- Account Notification: Alerts, reminders, appointment confirmations.
- Click Next.
6. Describe Your Use Case
- Provide details about how you will use SMS messaging.
- You may:
- Type your own description, OR
- Select a pre-provided template and edit the bracketed fields.
- Click Next when complete.
7. Define Your Opt-In Process
- Thoroughly describe how customers give consent to receive SMS. Answer these key questions:
- How do users opt in?
- What consent language is used?
- How is consent stored and tracked?
- How do users opt out?
- How are opt-out requests handled?
- You may also use a template.
- Click Next when finished.
8. Add Message Templates
- Provide at least two example SMS messages that you plan to send.
- You can type your own or select from system-provided templates.
9. Submit Your Application
- Once you’ve added two or more message templates, click Save.
- Your application will be submitted for review.
✅ That’s it! Your SMS application is now in review. Approval typically takes 5–7 business days (this timeline is determined by the SMS provider, not Gail).