---
title: How to get approved for A2P 10DLC SMS Campaign
description: Required Guidelines
---
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# How to get approved for A2P 10DLC SMS Campaign
## These are guidelines you must follow to maximize your chances of being approved for SMS campaigns
#### 1. Understand A2P 10DLC
- A2P 10DLC = *Application-to-Person* messaging via 10‑digit long codes (local numbers) in the U.S., used for automated and business-to-customer messaging. It replaced unregulated P2P routes to cut spam and ensure consent [YouTube+10Twilio+10Twilio Help Center+10](https://www.twilio.com/docs/messaging/compliance/a2p-10dlc?utm_source=chatgpt.com).
- Required if you're sending SMS or MMS via Twilio’s local (10‑digit) numbers in the U.S. Toll-free or short codes don’t need A2P registration [Twilio](https://www.twilio.com/docs/messaging/compliance/a2p-10dlc?utm_source=chatgpt.com).
---
#### 2. Two-Step Registration: Brand + Campaign
You must register both:
1. **Brand** – verifies the legal entity sending messages.
2. **Campaign** – details how messaging works, including opt-in/out and sample content [Twilio Help Center](https://www.twilio.com/docs/messaging/compliance/a2p-10dlc?utm_source=chatgpt.com) | [GoHighLevel Guide](https://help.gohighlevel.com/support/solutions/articles/48001229784-a2p-10dlc-campaign-approval-best-practices?utm_source=chatgpt.com).
---
#### 3. Define Campaign Use Case
Choose one that matches your intent:
- **Standard**, **Low‑Volume Mixed**, or **Special cases** (like non-profits)
Fee and throughput vary by campaign type | [Twilio Help Center](https://www.twilio.com/docs/messaging/compliance/a2p-10dlc?utm_source=chatgpt.com).
---
#### 4. Prepare Documentation & Assets
### Business details (for Brand):
- Must match public records exactly (legal name, EIN, address)
### Website & privacy info:
- Working, publicly accessible website with Terms & Privacy Policy stating “message/data rates may apply” and no sharing of mobile data | [GoHighLevel Guide](https://help.gohighlevel.com/support/solutions/articles/48001229784-a2p-10dlc-campaign-approval-best-practices?utm_source=chatgpt.com).
### Opt-in & sample messages:
- Explain how users opt in (web form, SMS keyword, QR, verbal).
- Provide double opt-in flow if recurring messaging.
- Include sample messages with:
- Sender identification
- Templated fields in `[brackets]`
- Opt-out/instructions (e.g. “Text STOP”)
- Help contact
- “Message & data rates may apply” | [GoHighLevel Guide](https://help.gohighlevel.com/support/solutions/articles/48001229784-a2p-10dlc-campaign-approval-best-practices?utm_source=chatgpt.com).
### Confirmation & support messages:
- **Opt-in confirmation** (immediate): brand name, opt-out/helper text, frequency disclosure.
- **Opt-out confirmation**: acknowledgement, brand name, no further messaging.
- **Help response**: includes brand and support info | [GoHighLevel Guide](https://help.gohighlevel.com/support/solutions/articles/48001229784-a2p-10dlc-campaign-approval-best-practices?utm_source=chatgpt.com)[| FG Funnels Guide](https://support.fgfunnels.com/article/1553-a2p-10dlc-campaign-approval-best-practices?utm_source=chatgpt.com).
---
#### 5. Best Practices for Approval
- Keep consistency across brand name, website domain, email, messaging flows .
- Opt-in must be **clear, separate**, with checkboxes on web forms; disclaimers must be explicit [GoHighLevel Guide](https://help.gohighlevel.com/support/solutions/articles/48001229784-a2p-10dlc-campaign-approval-best-practices?utm_source=chatgpt.com).
- Provide **verifiable proof** (e.g., screenshots or public links) for any non-public opt-in flows [GoHighLevel Guide](https://help.gohighlevel.com/support/solutions/articles/48001229784-a2p-10dlc-campaign-approval-best-practices?utm_source=chatgpt.com).
- Avoid restricted content (e.g. cannabis, hate speech) [GoHighLevel Guide](https://help.gohighlevel.com/support/solutions/articles/48001229784-a2p-10dlc-campaign-approval-best-practices?utm_source=chatgpt.com).
---
#### 6. Avoid Rejection Pitfalls
Common rejection causes and fixes:
1. **Opt-in or CTA cannot be verified** – fix by adding proof or better detail.
2. **Website not accessible or invalid URL** – ensure link works or provide screenshot link.
3. **Incorrect Brand type** – e.g., Sole Proprietor with EIN → must use Standard.
4. **Sample messages mismatched to use case** – review consistency and include required elements.
5. **CTA issues** – add public proof or clarify methods - [GoHighLevel Guide](https://help.gohighlevel.com/support/solutions/articles/48001229784-a2p-10dlc-campaign-approval-best-practices?utm_source=chatgpt.com).
\*Note: Reviews check all fields—not just the first error—before approval .
---
#### 7. Submission & Vetting
- Campaigns are manually reviewed: 1–7 business days typical [Twilio Help Center](https://help.twilio.com/articles/11587910480155-A2P-10DLC-Campaign-Vetting-FAQ?utm_source=chatgpt.com).
- After rejection, address *all* flagged areas before resubmitting.
---
#### 8. Maintain Compliance
- Stick with the same phone numbers and opt-in flows to build trust and reputation [FG Funnels Guide](https://support.fgfunnels.com/article/1553-a2p-10dlc-campaign-approval-best-practices?utm_source=chatgpt.com).
- Carriers may audit anytime—even post-approval—so ensure ongoing compliance [GoHighLevel Guide](https://support.fgfunnels.com/article/1553-a2p-10dlc-campaign-approval-best-practices?utm_source=chatgpt.com).
---
#### Quick Checklist
1. Pick appropriate Campaign use case.
2. Publish clear Terms/Privacy policy with all disclosures.
3. Craft required messages:
- Opt-in confirmation
- Sample templates (≥2)
- Help and opt-out responses
4. Ensure consistency across messaging, website, email domains.
5. Submit and be prepared to revise after review.
---
By following this concise checklist—with precise documentation, public opt-in proofs, accurate sample messages, and matching brand info—you’ll maximize your chances of a *smooth A2P 10DLC campaign approval*.
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